Putting a number on "on brand"

This research note explains how we turn a fuzzy idea — does this feel like us? — into a reproducible measurement that holds up across millions of assets.

Method

• A reference embedding built from your approved work

• Per-asset distance scoring across visual and verbal signals

• Calibration against human brand reviewers

Our score agrees with expert reviewers 94% of the time — and never gets tired.

Full methodology and benchmarks are linked in the paper.