Client: Cobalt · Year: 2026

Cobalt came to us mid-rebrand: a new strategy and identity were locked, but rolling it out across hundreds of existing assets, templates, and channels felt like a multi-quarter project. Instead of a slow manual migration, we trained a generation engine on Cobalt's new guidelines from day one — voice, palette, typography, layout logic — and used it to rebuild their core asset library in parallel with the identity rollout.

By launch day, Cobalt had a fully populated, on-brand asset system ready across every team, not just a style guide nobody had time to apply. What's typically a year of slow, inconsistent adoption became a relaunch where the whole company was on-brand from week one.