Client: Northwind · Year: 2025

Northwind's paid team was testing dozens of ad variants a week but bottlenecked on design — every new hook, headline, or format needed a fresh request, and by the time creative landed, the test window had often passed. We gave their performance marketers a way to generate and iterate on paid creative directly, with every variant automatically checked against Northwind's brand rules before it ships.

The team now launches full test batches — multiple headlines, formats, and visual directions — in the time it used to take to brief a single ad. Northwind's iteration speed is up sharply, and creative fatigue on their top-performing campaigns has dropped because fresh, on-brand variants are always ready to go.