Client: Halcyon · Year: 2025

Halcyon sells across dozens of SKUs and retail partners, each with its own shelf specs, dieline requirements, and regional packaging rules — a combinatorial problem their small design team couldn't keep up with by hand. We built a packaging and shelf system that generates dieline-accurate, on-brand packaging variants automatically across every SKU and retail format Halcyon needs.

What used to require a dedicated packaging designer per product line now runs through one system that understands Halcyon's brand rules and every retailer's technical constraints at once. New SKUs that once took weeks to package now go from brief to print-ready files in days, with every variant staying visually consistent with the rest of the line.